INDIA MAHDAVI
Arçelik has been voted the Turkey’s favourite brand nine years in a row. It didn’t need fixing. It just needed future-proofing.
The Arçelik Experience Centre in Istanbul balances the best of traditional Turkish hospitality with the very latest physical and digital touchpoints that invite people to play around, explore and generally have a good time together. There are exclusive brand activations, cooking classes, VR gaming demonstrations, digital art classes and photography workshops, all unified by an in-store app and synced with a sophisticated social media strategy.
Store traffic is up by 430% above the Arçelik average and revenue has risen by 370%. That’s why, as it starts opening 200 new stores across Turkey, Arçelik will be using the Experience Centre format in 195 of them.
Awards
World Retail Awards:
Winner, Outstanding Store Design of the Year
AUTRES PROJETS
29 Rue du Faubourg Poissonnière – 75009 Paris
